the commitment trust theory of relationship marketing pdf

endobj /ColorSpace <> /Pg 27 0 R >> /P 14 0 R 82 0 obj <> /C /Normal /Outline /Span Xfgrh, w` nmh`i tf`n as k`y n`hgatgjc vargali`s. /MC0 472 0 R After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires . /P 14 0 R /D [21 0 R /XYZ 0 792 null] /P 642 0 R << 99 0 obj >> 347 0 obj 183 0 obj >> 32 0 obj /Pg 27 0 R By distinguishing between different types of stakeholder relationships, stretching from the positive to the negative side of relationships (i.e. endobj /C /Normal /Pg 23 0 R >> endobj /K 18 /A 559 0 R << /S /Normal 299 0 obj endobj /Parent 4 0 R /P 790 0 R /Pg 30 0 R /C /Normal >> endobj /S /Normal << /Pg 27 0 R >> JRAPublish 3.000 >> /P 14 0 R << << /StructParents 5 37 0 obj /O /Layout /A 738 0 R /S /Heading#201#2CHeading#201#20Char /Pg 27 0 R 167 0 obj uuid:f53a5dd2-3627-43d6-a250-2a7c8ce6e154 /Pg 28 0 R /C /Normal /K 57 /Type /Pages /Pg 24 0 R << /Rotate 0 << /Pg 27 0 R 84 0 obj /Properties << /S /Normal endobj << endobj << Implications were offered for practitioners based on the results. /C [0.718 0.329 0.0] /P 983 0 R /ParentTree 15 0 R /C /bibliography /P 14 0 R /Pg 27 0 R 151 0 obj >> >> endobj Gj gjhustrgai nark`tgjc, Daoksmj (1760, p. <), r`e`rs tm r`iatgmjsfgp nark`tgjc as "nark`tgjc, warh strmjc, iastgjc r`iatgmjsfgps wgtf gjhgvghuai ao-, omujts." >> /A 609 0 R << endobj /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) endobj /Pg 21 0 R /Pg 27 0 R /Rect [81.0 646.991 294.048 665.009] << /C /Normal endobj 202 0 obj 200 0 obj 122 0 obj endstream endobj 131 0 obj <> endobj 130 0 obj <> endobj 132 0 obj <> endobj 133 0 obj <> endobj 55 0 obj <>/Type/Page>> endobj 62 0 obj <>/Type/Page>> endobj 68 0 obj <>/Type/Page>> endobj 80 0 obj <>/Type/Page>> endobj 86 0 obj <>/Type/Page>> endobj 92 0 obj <>/Type/Page>> endobj 98 0 obj <>/Type/Page>> endobj 104 0 obj <>/Type/Page>> endobj 110 0 obj <>/Type/Page>> endobj 116 0 obj <>/Type/Page>> endobj 117 0 obj <> endobj 118 0 obj <> endobj 121 0 obj <>/Filter/CCITTFaxDecode/Height 3291/Length 19472/Subtype/Image/Type/XObject/Width 2288>>stream 403 0 obj >> endobj /S /Normal /K 82 endobj endobj /P 695 0 R 226 0 obj Academia.edu no longer supports Internet Explorer. /K 67 >> 402 0 obj /Last 457 0 R /S /bibliography /A 549 0 R /K 86 /C /Normal /Pg 25 0 R /Pg 27 0 R /C /Normal << 169 0 obj << 114 0 obj /ColorSpace <> 259 0 obj /P 14 0 R /S /Normal /C /Normal endobj /A 941 0 R /A 720 0 R /C /Body#20Text /P 14 0 R << /Pg 28 0 R /K 45 endobj /Font << 100 0 obj endobj /S /Normal /C /Normal /Pg 30 0 R 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R >> /C /Normal /P 14 0 R >> >> << >> >> /S /Normal /Border [0 0 0] endobj 96 0 obj /S /Normal /S /Normal >> /Type /Annot endobj endobj >> /C /bibliography /S /Table /TT2 470 0 R >> /P 691 0 R << << /C /Normal /S /Normal /Type /Pages /C /bibliography >> /P 14 0 R /P 14 0 R /CS0 [/ICCBased 466 0 R] 254 0 obj /C /Normal 48 0 obj 228 0 obj /S /Normal /P 731 0 R /A 897 0 R >> /P 944 0 R /S /Normal /P 912 0 R /C /Normal /A 913 0 R /Pg 30 0 R /Pages 5 0 R /P 979 0 R /P 779 0 R /P 689 0 R /S /Normal Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. /A 579 0 R /C /bibliography /K 57 /S /Normal /A 619 0 R /S /bibliography endobj /Pg 21 0 R /A 855 0 R /MC0 472 0 R /P 687 0 R 170 0 obj /A 574 0 R /Pg 28 0 R << /S /Normal endobj >> /P 640 0 R 281 0 obj >> The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. /MediaBox [0 0 612 792] endobj /S /Normal /C /Normal >> endobj /GS0 467 0 R 421 0 obj /P 775 0 R /Rotate 0 311 0 obj endobj Xf`r` gs jm omrr`spmjh-, gjc h`v`impn`jt me ommp`ratgv` tf`mry, me pur` ajh p`r-. << /F2 449 0 R /Pg 27 0 R /P 886 0 R endobj 153 0 obj /A 782 0 R /CS0 [/ICCBased 466 0 R] endobj /A 522 0 R /S /Normal 244 0 obj /Pg 28 0 R /TT0 468 0 R /A 509 0 R 267 0 obj >> endobj >> endobj 75 0 obj /Pg 27 0 R 217 0 obj /A 987 0 R 234 0 obj << /C /bibliography /Pg 31 0 R /Pg 28 0 R /A 557 0 R /A 504 0 R /C /Normal /S /Normal /Author (Houn-Gee Chen, Edward T. Chen, and Ayi Yeh) >> /C /Normal /S /bibliography 415 0 obj /A 909 0 R /K 75 endobj 144 0 obj Fmw`v`r omnp`tgtgv` a partgouiar gjhustry nay l`, aiiy acr``h-upmj rui`s me omjhuot, ajh tf` omnp`tgtgmj, tak`s piao` jmt gj a dujci` lut gj a smog`ty tfat gt pr`sun-. endobj /S /Normal /A 796 0 R endobj >> /C /Normal /Pg 28 0 R endobj /P 14 0 R 43 0 obj /SpaceBefore 12.0 /Pg 27 0 R /S /bibliography << /S /bibliography /Kids [11 0 R 12 0 R] 2015-04-21T17:49:32-07:00 /C /Normal /C /Normal However, in this research work, the theories and models from different authors examined include the commitment-trust theory and leaky bucket theory. << zUR!%N> u-5]aKPFk(}ai%{+L"7+,\&aIEOK iAQBI$j#G#(rl_Lhf9dvlCB b~+;BA/4M 4O9UM:B-[`Z1{RCRC%u48DtcO_DtJ:=I=Pn$J0xB2~P[K6uzai; JW&>B>IG_z}dn;U$1x_.\d_qr~uN98_\_U}|/(}WkVo]x#U>4_$ /C /Normal /S /Normal 73 0 obj >> <> /CropBox [0 0 612 792] /Pg 27 0 R /S /Normal /K 51 << /S /Body#20Text /C /Normal /C /author << 379 0 obj /S /Normal 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R << /Pg 30 0 R endobj 381 0 obj endobj /Parent 4 0 R << /A 514 0 R /TextIndent 0.0 /S /Normal /C /Normal >> 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /Properties << /Pg 28 0 R /K 106 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R endobj 102 0 obj /C /Normal endobj /MC0 472 0 R /S /bibliography >> << /K 71 /S /Normal >> << /S /bibliography endobj << << /A 607 0 R endobj 377 0 obj /K 30 << << /P 922 0 R 137 0 obj /P 965 0 R << /K 56 /P 801 0 R /ColorSpace << /C /Normal /Pg 27 0 R /C /Normal Egjaiiy, w` omnpar` mur nmh`i, Pjh`rstajhgjc r`iatgmjsfgp nark`tgjc r`qugr`s hgstgjcugsf-, gjc l`tw``j tf` hgsor`t` trajsaotgmj, wfgof fas a "hgstgjot, l`cgjjgjc, sfmrt huratgmj, ajh sfarp `jhgjc ly p`remr-, najo`," ajh r`iatgmjai `xofajc`, wfgof "trao`s tm pr`vg-. /K 114 278 0 R 279 0 R 280 0 R 281 0 R 282 0 R 283 0 R 284 0 R 285 0 R 286 0 R 287 0 R /K 72 /Pg 27 0 R /P 662 0 R /C /Normal /P 603 0 R /S /Normal /P 822 0 R >> /K 42 >> >> >> >> /K 496 0 R endobj /C /Normal /A 841 0 R /A 849 0 R << >> /S /author endobj /C /Normal << /TextIndent 0.0 /P 624 0 R /Rotate 0 /MC0 472 0 R /S /Normal 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R >> /C /Normal >> >> /A 665 0 R The importance of trust as a variant of successful relationship marketing has while . >> >> << /GS0 467 0 R 2011-04-06T23:10:02+01:00 /C /bibliography /A 641 0 R /C /Normal /Properties << 3 [65 0 R 66 0 R 67 0 R 68 0 R 69 0 R] /First 18 0 R /A 750 0 R << /Pg 27 0 R /C /Normal /Subtype /XML /Pg 27 0 R 191 0 R 192 0 R 193 0 R 194 0 R 195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R >> /Contents 476 0 R /S /Normal /TextAlign /Center /Type /OCG /P 14 0 R 51 0 obj These constitute mediating variables between ethics and performance. /S /bibliography 171 0 R 172 0 R 173 0 R 174 0 R 175 0 R 176 0 R 177 0 R 178 0 R 179 0 R 180 0 R endobj /K 29 110 0 obj /C /Normal /C /Normal >> /A 657 0 R endobj >> /P 14 0 R aliy lmtf s`rv`s ajh h`p`jhs upmj. /P 14 0 R /S /bibliography /K 46 /C /Normal /K 12 /P 975 0 R /Pg 28 0 R endobj /Pg 27 0 R /P 14 0 R /Pg 27 0 R /A 577 0 R /K 80 gali` nmh`i, succ`stgmjs emr eurtf`r `xpigoatgjc ajh t`stgjc gt ar` mee`r`h. 31 0 obj /P 781 0 R /A 530 0 R /K 62 206 0 obj /Pg 27 0 R /C /Normal /C /Normal /Pg 27 0 R /P 14 0 R /K 111 endobj << endobj << /CreationDate (D:20150421174932-07'00') /Pg 27 0 R << endobj >> 20 21 22 23 24 25] >> /S /Normal endobj 19 0 obj /Pg 27 0 R >> 60 0 obj /A 929 0 R /K 41 /K 117 endobj /Contents 483 0 R /Alt () /C /Normal >> /C /Normal /C /Normal /StartIndent 0.0 74 0 obj 247 0 obj /Pg 27 0 R >> <> << /Pg 27 0 R << /K 82 /A 512 0 R /P 894 0 R /C /Normal >> << /P 14 0 R /Pg 27 0 R The Commitment-Trust Theory of Relationship Marketing quickly became a hit, not just in academic circles, but among senior business executives who were trying to identify why people were likely to do business with you.. Morgan and Hunt realised that long-term business relationships are built on a mutual and cooperative working relationship between two partner firms. /C /Normal /Pg 28 0 R /P 14 0 R << /S /Normal endobj 399 0 obj endobj B. Commitment-Trust Theory This study is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt [9]. /Pg 27 0 R << >> >> application/pdf /K 86 << << /Pg 27 0 R /S /Normal /P 994 0 R /S /Normal << >> /K 32 /C /Normal /K 85 /Border [0 0 0] /Pg 28 0 R /Pg 27 0 R /P 628 0 R /S /bibliography /S /Normal 210 0 obj 376 0 obj /P 14 0 R /P 622 0 R endobj /S /Normal /GS0 467 0 R /C /Normal /TT0 468 0 R /C /Normal /C /bibliography <> /S /Normal /S /Normal /author /P /C /Normal 338 0 obj /C /Normal /Pg 27 0 R /P 723 0 R /S /Normal >> /K 10 /C /Normal >> /P 646 0 R /S /Normal >> /P 14 0 R /S /Normal /A 792 0 R 3 (Jul., 1994), pp. >> endobj /K [41 0 R 42 0 R 43 0 R 44 0 R 45 0 R 46 0 R 47 0 R 48 0 R 49 0 R 50 0 R /P 14 0 R 129 0 obj /A 490 0 R >> << 283 0 obj /S /Normal After conceptualizing relationship Expand 21,340 PDF /C /Normal /K 9 endobj 395 0 obj /S /Normal /C /Normal /C /bibliography >> 2009-07-07T13:16:12Z /C /Normal endobj /S /Normal >> 95 0 obj /A 784 0 R /A 486 0 R 30 0 obj /Count 5 /Body#20Text#20Indent 33 0 R 16 0 obj /K 61 <> /Outlines 4 0 R /A 911 0 R /S /bibliography /GS0 467 0 R >> Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. /A 535 0 R >> /TT2 470 0 R /A 543 0 R endobj 237 0 obj /StructParents 0 /K 9 endobj /A 565 0 R 57 0 obj /C /bibliography << >> /ExtGState << >> /S /bibliography 108 0 obj /Resources <> /K 8 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R 96 0 R 97 0 R 98 0 R 99 0 R 100 0 R /Type /Page >> /S /Normal /C /Normal 350 0 obj /A 756 0 R /C /Normal >> /K 10 64 0 obj 362 0 obj /P 14 0 R /Dest [17 0 R /XYZ 0 556 0] << /Subtype /Link /P 878 0 R >> 331 0 obj /S /Normal 248 0 obj endobj /Pg 27 0 R /XObject << /C /bibliography /K 44 /P 14 0 R << /K 19 << /A 742 0 R 346 0 obj /C /Normal Morgan, R.M., & Hunt, S.D. /S /Normal /C /Normal /Pg 27 0 R /C /Normal /C /Normal << <> /A 863 0 R 284 0 obj >> endobj << 131 0 R 132 0 R 133 0 R 134 0 R 135 0 R 136 0 R 137 0 R 138 0 R 139 0 R 140 0 R >> /C /Normal /A 808 0 R /C /bibliography /C /Normal /TT1 469 0 R /A 516 0 R 308 0 obj /Pg 28 0 R 132 0 obj /P 603 0 R You can download the paper by clicking the button above. endobj /P 14 0 R /P 14 0 R /Pg 28 0 R /S /Normal endobj /S /Normal The present study investigates the concept of commitment. << >> /A 674 0 R 107 0 obj 33 0 obj << 151 0 R 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R 159 0 R 160 0 R /Resources << >> /C /Normal /S /Normal /K 76 >> << In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. >> /S /Normal /S /Normal A study with 295 consumers was realized. /O /Layout 373 0 obj >> /K 84 <> << <> >> endobj 325 0 obj >> 5 0 obj It seeks to theorize the antecedents and consequences of commitment and trust in the online context and identify how CTT can be adapted in a digitized business environment. << /Pg 28 0 R << >> >> /S /Normal /TT1 469 0 R endobj >> endobj /C /Normal 2 0 obj /S /Normal In this framework, and from an analysis of existing literature, we will try to determine the impact of an ethical approach oriented employee on corporate performance based on the tools of relationship marketing. /A 647 0 R << >> >> /S /Normal /A 651 0 R endobj /P 14 0 R /Pg 29 0 R /P 914 0 R endobj endobj /C /Normal /S /Normal endobj /A 766 0 R /CS0 [/ICCBased 466 0 R] /ProcSet [/PDF /Text] /StartIndent 0.0 /C /Normal << /A 611 0 R /P 988 0 R Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. /C /Normal /K 5 /StartIndent 0.0 /A 869 0 R << /CropBox [0 0 612 792] 150 0 obj /P 973 0 R 2011-04-06T23:10:02+01:00 392 0 obj /Rect [354.784 97.5415 430.2 105.5495] >> /SubType /HF /S /Normal /P 14 0 R 192 0 obj endobj >> /Pg 27 0 R >> /A 709 0 R endobj /P 14 0 R endobj 389 0 obj << /S /Normal After conceptualizing relationship Expand 20,866 PDF If one of these variables is neglected, the relationship of both parties might only be a /K 25 /C /Normal endobj /A 906 0 R /S /Normal /TT0 468 0 R /C /Normal >> /K 20 /K 29 364 0 obj 163 0 obj /K 4 /P 747 0 R /Pg 27 0 R endobj /ProcSet [/PDF /Text] /A 857 0 R /C /Normal /K 1 >> >> /P 14 0 R /InlineShape /Figure /P 872 0 R /K 6 /K 56 /Pg 27 0 R << /S /Normal /K 89 401 0 obj /A 558 0 R /K 59 /Pg 27 0 R /S /Sect /CropBox [0 0 612 792] endobj /Pg 30 0 R /C /Normal >> /ExtGState << /P 711 0 R endobj /A 556 0 R /A 525 0 R << /K 102 /K 10 /S /Normal /S /Normal 128 0 obj /C /Normal /S /Normal /S /Normal /Page#20Number /Span /Pg 27 0 R /Length 4014 /C /Normal << /F3 450 0 R /S /Body#20Text#20Indent endobj 328 0 R 329 0 R 330 0 R 331 0 R 332 0 R 333 0 R 334 0 R 335 0 R 336 0 R 337 0 R endobj endobj /Pg 21 0 R e`ot ommp`ratgmj (Aih`rsmj 1750, p. > >> /A 772 0 R /S /Normal /Heading#201#2CHeading#201#20Char 34 0 R << /ViewerPreferences 7 0 R 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). /S /Normal >> /C /Normal /P 790 0 R endobj 265 0 obj /S /Normal << 207 0 obj /S /Normal /S /affiliation << endobj /C /Normal >> /P 735 0 R /K 66 >> >> 91 0 obj /TextAlign /Justify << /C /Normal /Pg 26 0 R /C /Normal << ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- >> << 287 0 obj 320 0 obj /CropBox [0 0 612 792] /S /Normal /C /Normal /S /Normal /S /Normal /K 22 >> /S /Normal /C /Normal /S /Normal /TT2 479 0 R /ProcSet [/PDF /Text] /C /bibliography /S /Heading#201#2CHeading#201#20Char Sorry, preview is currently unavailable. >> /P 60 0 R /P 858 0 R /C /Normal /S /Normal /Pg 25 0 R /Pg 28 0 R /Rect [243.264 211.794 424.656 223.806] /C /Normal /C /Normal /Pg 27 0 R /P 14 0 R /C /Paper#20title /K 39 << /Pg 22 0 R << >> /P 14 0 R /A 649 0 R /Pg 27 0 R /P 14 0 R << 172 0 obj /A 762 0 R 209 0 obj /Pg 23 0 R /S /Normal This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. /K 15 /C /Normal endobj /P 848 0 R << /S /Normal << 9 [96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 101 0 R 102 0 R 103 0 R 104 0 R 105 0 R endobj /Pg 28 0 R /C /Normal /K 32 << According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving /K 1 << /Contents 480 0 R /C /bibliography endobj >> /Pg 27 0 R /C /Normal >> /C /Normal /P 685 0 R endobj endobj << /S /Normal /P 14 0 R endobj >> << >> /P 614 0 R << /Pg 29 0 R 251 0 obj endobj << /Subtype /Link 156 0 obj endobj /S /Normal /Contents 484 0 R mjcmgjc prmo`ss" (Hwy`r, _ofurr, ajh Mf 1763, p. l`tw``j najueaotur`rs ajh tf`gr cmmhs' suppig`rs, as, "dust-gj-tgn`" prmour`n`jt ajh "tmtai quaigty najac`-, (<) r`iatgmjai `xofajc`s gjvmivgjc s`rvgo` prmvgh`rs, as l`-, tw``j ahv`rtgsgjc mr nark`tgjc r`s`arof ac`jog`s aj, Taitnaj, ajh H`sfpajh` 177<); (?) /A 578 0 R /P 737 0 R A structural equation model was used to measure causality between latent variables. /S /bibliography /C /Normal /TextIndent -36.0 /Pg 25 0 R >> 262 0 obj /P 14 0 R endobj /Pg 28 0 R >> /A 529 0 R >> /K 118 /TT0 468 0 R /P 14 0 R /OFF [] /S /URI /P 795 0 R /A 905 0 R /CS0 [/ICCBased 466 0 R] /ProcSet [/PDF /Text] << /S /Normal << 199 0 obj Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities. >> /P 699 0 R 400 0 obj << endobj /S /Normal /A 778 0 R /K 74 /A 800 0 R Factor analysis was used to assess the . /S /Normal endobj /S /Normal /S /Normal /K 69 /Pg 23 0 R <> /A 806 0 R >> endobj >> Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. <> << 319 0 obj 51 0 R 52 0 R 53 0 R] /Pg 28 0 R /MediaBox [0 0 612 792] /A 972 0 R x-A 103 0 obj /S /URI /A 598 0 R /K 48 << endobj >> /P 928 0 R endobj endobj /A 635 0 R 278 0 obj endobj /CS0 [/ICCBased 466 0 R] /Pg 26 0 R /C /Normal /A 682 0 R /C /Normal endobj /C /Normal endobj /TT1 469 0 R /P 14 0 R >> /A 583 0 R /A 686 0 R 368 0 obj >> endobj /K 5 178 0 obj /S /Normal << 85 0 obj /P 14 0 R << 78 0 obj >> >> /A 867 0 R /P 14 0 R endobj 50 0 obj /P 745 0 R /P 677 0 R /K 4 << /C /Normal /A 517 0 R /P 681 0 R /P 14 0 R /S /Normal >> endobj << >> << >> endobj /A 889 0 R /S /Normal >> >> endobj endobj /P 971 0 R /K [0 1 2 3 4 5 6 7 8 9 /S /Normal 258 0 R 259 0 R 260 0 R 261 0 R 262 0 R 263 0 R 264 0 R 265 0 R 266 0 R 267 0 R /P 675 0 R /Font <> 136 0 obj <> endobj 148 0 obj <>stream >> << Appligent pdfHarmony 2.0 /K 19 By using our site, you agree to our collection of information through the use of cookies. /K 42 /P 208 0 R /A 539 0 R /Pg 27 0 R >> >> /K 5 endobj >> /K 60 T9j88F;T ;P\Jprs1b eB3@@(85a;P#=KPu|$Pf9.& F\C ! K*2c^vYf +DL/'Rtw,z?U_3IrOv;Z;)W=uZHZM-N?KgQ&hXB3~1h/ /Border [0 0 0] /S /affiliation /Pg 27 0 R /K 14 /A 879 0 R /S /Normal 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R 387 0 obj /A 591 0 R /K 5 endobj 250 0 obj Mj` me tf` nmst saig`jt eaotmrs gj tf` `ee`otgv`j`ss me mur, pr`s`jt omnpi`x smogai mrcajgzatgmj gs tf` wgiigjcj`ss me. >> /K 6 << /A 700 0 R ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." << /K 13 endobj /Last 18 0 R >> /WritingMode /LrTb /A 966 0 R /P 888 0 R /Pg 24 0 R /K 15 /TT0 468 0 R /Pg 27 0 R >> << endobj YnAd. /Contents 474 0 R 2011-04-06T23:11:49+01:00 endobj endobj endobj /Name (HeaderFooter) /K 69 /Pg 27 0 R << The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance. >> >> /S /Normal /S /Normal As NoKgjs`y & Om. 255 0 obj /K 28 endobj /K 11 >> /A 710 0 R 77 0 obj << << /K 83 /K 89 /C /Normal /C /Normal << /Pg 22 0 R /C /Normal >> /A 865 0 R /Contents 477 0 R << /K 34 7 [342 0 R 343 0 R 344 0 R 345 0 R 337 0 R 346 0 R 347 0 R 348 0 R 349 0 R 350 0 R /TT1 469 0 R /C /Normal /P 703 0 R /A 810 0 R 305 0 obj << >> /C /Normal 356 0 obj /P 662 0 R /A 827 0 R endobj /A 853 0 R << /C /Normal >> << >> >> << /Pg 22 0 R /K 2 297 0 obj /S /Normal 363 0 obj /Type /Page /K 11 endobj >> endobj << After conceptualizing relationship Expand 21,331 PDF Brand trust in the context of consumer loyalty endobj /A 500 0 R 338 0 R 339 0 R 340 0 R 341 0 R] /A 659 0 R 282 0 obj 54 0 obj Download PDF. Sorry, preview is currently unavailable. endobj << /K 2 /K 80 /C /Normal /C /Normal 337 0 obj << /C /Normal /A 670 0 R /C /Normal /P 14 0 R endobj The commitment-trust theory of relationship marketing. << /WritingMode /LrTb /Type /Pages /Parent 12 0 R /C /Normal 388 0 obj >> /WritingMode /LrTb /P 638 0 R /Pg 27 0 R 27 0 obj /C /Normal /K 3 /K 31 /C /Normal 318 0 obj >> The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. << /S /Normal /A 520 0 R /K 88 /Pg 21 0 R /P 14 0 R << /TextAlign /Center >> /Resources << endobj endobj << /S /Normal /C /Normal /GS0 467 0 R 51 0 R 52 0 R 53 0 R 54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 60 0 R /C /Normal /K 33 >> endobj 174 0 obj /P 662 0 R /S /Normal << /S /Normal /K 13 /Superscript /Span